hey, a/s/f?
Also seems ripe for jokes about the missing
d.Though I guess the reasoning for why they’re changing it up is actually decent:
changing its corporate logo and overhaul its branding after being criticized by American Indian activists.
It’s the sort of thing that I think a lot of europeans will go “huh, what does a feather … ohhhh, riiiiiiiight …”. Like, my associations to the name are mostly the LAMP stack and a model of children’s bike that my parents have talked about. But we’re collectively also always rolling our eyes at people, especially foreigners, using stuff related to our heritage as marketing. Can’t imagine what that’d be like for the native americans and their history.
Wouldn’t changing the name make more sense in this regard?
Possibly, but the article didn’t seem to specify what the actual complaints were. Hopefully they’ve worked with some actual Apache to figure out some rebrand that’s decent towards the Apache (and addresses the complaints), but also doesn’t make the brand more different than it needs to be.
the old one is so much better
