https://www.youtube.com/watch?v=tdIUMkXxtHg

I remember watching a video about this topic (sources in the description). The tl;dw of it is:

The content isn’t the (main) problem. Its the format. The infinite scroll + short form content teaches you to be impatient. You could watch a montage of cat vids that cuts every 10 seconds and be fine. But have a tiktok style feed of the same content; having to swipe to see the next thing. You’ll preform worse in cognitive heavy tasks.

Obviously its more nuanced than just this but yea.

I mean, they also were developing usernames five years ago AFAIK. Adding usernames for everyone was the hard, but necessary step they finally managed to do. Only now is it possible to make accounts that are discoverable AND aren’t tethered to phone numbers. I’m assuming with passkeys/TOTP(?)