In a recent post, I did a brief critique of what I called Acronym Marketing. It was so brief that it may have looked like it came from ignorance. But in reality after reflecting on it, I think it comes from two places: cultural differences and due to their overuse in marketing (As someone said it succinctly: HLA. Humans Like Acronyms). I hereby announce my new four part series: AFS (Acronym Fatigue Series), where I will explore my acronym aversion for my readers enjoyment: