The company’s top executives are taking “intense personal accountability.”
  • Apple’s progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as “ugly.”
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple’s marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
  • HobbitFoot @thelemmy.clubEnglish
    9·
    21 hours ago

    I don’t think tech companies got caught with their pants down, they just hit the far end of the S curve regarding growth.

    A lot of other “tech” companies in the past saw massive leaps in tech capabilities, then hit a wall once tech got to a certain level. Computing has hit its wall.