The blocked resources in question? Automatic security and features updates and plugin/theme repository access. Matt Mullenweg reasserted his claim that this was a trademark issue. In tandem, WordPress.org updated its Trademark Policy page to forbid WP Engine specifically (way after the Cease & Desist): from “you are free to use [‘WP’] n any way you see fit” to a diatribe:

The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

https://techcrunch.com/2024/09/26/wordpress-vs-wp-engine-drama-explained attempts to provide a full chronology so far.

Edit:

The WordPress Foundation, which owns the trademark, has also filed to trademark “Managed WordPress” and “Hosted WordPress.” Developers and providers are worried that if these trademarks are granted, they could be used against them.

  • JohnEdwa@sopuli.xyz
    link
    fedilink
    English
    arrow-up
    22
    ·
    9 months ago

    WP Engine for WordPress.
    That seems to be the commonly accepted solution if you look at other 3rd party trademark cases - situations like “RIF is fun for Reddit” coming to mind.

      • JohnEdwa@sopuli.xyz
        link
        fedilink
        English
        arrow-up
        10
        ·
        9 months ago

        Yes, because it used to be"Reddit is Fun", which wasn’t okay. That was the point.

        • interdimensionalmeme@lemmy.ml
          link
          fedilink
          English
          arrow-up
          1
          arrow-down
          1
          ·
          9 months ago

          So, a fig leaf trademark that banks on the confusion and they make millions of that legitimacy, millions that these middle man kick about 200k upstream for ?

          • Aatube@kbin.melroy.orgOP
            link
            fedilink
            arrow-up
            1
            ·
            9 months ago

            I don’t see how RIF could potentially confuse anyone at all. WP Engine, maybe, but I’m not convinced. I mean, the US trademark office did allow the latter to be trademarked.

            • interdimensionalmeme@lemmy.ml
              link
              fedilink
              English
              arrow-up
              2
              arrow-down
              1
              ·
              9 months ago

              It’s an interesting parallel that ultimately RIF was kicked off the platform and the trademark issue in 2020 was just the prelude to the the hostility and removal from the platform and not the real core issue, which profit extraction from the captive audience of these platform