I don’t give flying fuck who controls internet ads. This does nothing to solve the problem of why internet ads that create a demand for ubiquitous surveillance and privacy invasion are allowed at all.

I’m glad that Google is being sued and I’ll celebrate when they lose in court. But they’re being sued for the wrong reasons. The problem isn’t who hogs the ads market, it’s why there is an ads market in the first place. This court case has no benefits for us the internet users: it’s another rich man’s power play and respect for the users doesn’t enter into consideration whatsoever here.