Everyone Says They’ll Pay More for “Made in the USA.” So We Ran an A/B
afina.com
When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
  • southsamurai@sh.itjust.worksEnglish
    41·
    2 days ago

    I think there always needs to be an up to a point when “buying usa” comes up. For any country, really.

    When the general population has plenty of income to match the prices of goods made in a country with things like minimum wages set to a fair rate, good unions, and the government protecting the consumer first, chances are better that people will pay more.

    But still only up to a point.

    When none of those are in place, the point at which little people nope the fuck out to something made elsewhere gets lower because they can’t pay more, not and still pay for all the other shit that’s inescapable.

    So, gotta factor that in

    Edit: I like to visit articles after my initial thoughts. And their take on it is skewed. But not as bad I would have guessed. They seem to miss the point that, no matter how good their product is, it’s a luxury product to begin with. The typical consumer isn’t even going to pony up 100 bucks for a shower filter unless there’s a damn good reason. So, of course their already small buyer base is going to skew away from something damn near three times that. Which is the “up to a point”.

    Even someone making okay money is unlikely to be making enough to look at something not mandatory that costs more than twice their hourly rate for the cheap version and decide to still pay more. They’re over the tipping point to begin with