I had the pleasure to spend nearly 3 years working on live video infrastructure at TV2 Norway. As you know, when it comes to infrastructure, time IS money. Everything needs to be just-in-time, especially when it comes to provisioning costly components like encoders. For example, if there's a major live sports match scheduled, you want to ensure the streaming infrastructure is set up just minutes before kickoff, and torn down shortly after the final whistle blows.