There is one effect that I’ve seen described in an article a while ago that seems plausible:
Every dating app user base tends to separate itself into one group that’s relatively popular and one that is less popular. For this post, let’s assume women are the popular group but on some apps it could be the other way round or an entirely different split when you consider non-heteronormative matches. The problem is that this effect causes a feedback loop. Women get a lot of matches so they get more and more selective and give out fewer and fewer likes. This causes men to get fewer matches so they give out more and more likes so they don’t miss the few potential matches they might get. Which in turn causes women to get flooded even more and so on. In the extreme case, women can assume that almost every time they swipe right on someone, this will lead to a match while men need to swipe right dozens or even hundreds of times and include people who don’t really match what they are looking for until they get a match.
There is no easy way to fully solve this but making incoming likes visible might at least reduce the fear of missing a potential match if you don’t swipe on everyone who’s even remotely interesting. Of course this is the number one feature that dating apps try to monetize.
There is one effect that I’ve seen described in an article a while ago that seems plausible:
Every dating app user base tends to separate itself into one group that’s relatively popular and one that is less popular. For this post, let’s assume women are the popular group but on some apps it could be the other way round or an entirely different split when you consider non-heteronormative matches. The problem is that this effect causes a feedback loop. Women get a lot of matches so they get more and more selective and give out fewer and fewer likes. This causes men to get fewer matches so they give out more and more likes so they don’t miss the few potential matches they might get. Which in turn causes women to get flooded even more and so on. In the extreme case, women can assume that almost every time they swipe right on someone, this will lead to a match while men need to swipe right dozens or even hundreds of times and include people who don’t really match what they are looking for until they get a match.
There is no easy way to fully solve this but making incoming likes visible might at least reduce the fear of missing a potential match if you don’t swipe on everyone who’s even remotely interesting. Of course this is the number one feature that dating apps try to monetize.