and also it had the bonus that being commonly used in language still posed no risk of genericizing the trademark.
people say kleenex to mean tissue, xerox to mean photocopy (xerox famously put out ads telling people not to use their trademark name in generic context)…
… but never twitter to mean any social network or even microblogging. or tweet to mean a post on facebook or even mastodon. tweet is almost always used to mean a post on twitter specifically.
so it was not only universally recognized and thoroughly integrated in language, but also specific enough to be safe for the trademark. an absolute dream for any brand.
and what did the genius do? throw it away for a single letter that’s used to mean unknown or generic (great brand strategy btw), but only when it’s not used to mean porn.
seriously, since I’m a graphic designer and interested in these things i’ve seen some bad rebrandings before but this has to be the absolute worst.
and also it had the bonus that being commonly used in language still posed no risk of genericizing the trademark.
people say kleenex to mean tissue, xerox to mean photocopy (xerox famously put out ads telling people not to use their trademark name in generic context)…
… but never twitter to mean any social network or even microblogging. or tweet to mean a post on facebook or even mastodon. tweet is almost always used to mean a post on twitter specifically.
so it was not only universally recognized and thoroughly integrated in language, but also specific enough to be safe for the trademark. an absolute dream for any brand.
and what did the genius do? throw it away for a single letter that’s used to mean unknown or generic (great brand strategy btw), but only when it’s not used to mean porn.
seriously, since I’m a graphic designer and interested in these things i’ve seen some bad rebrandings before but this has to be the absolute worst.