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Microsoft spent billions and even bought Nokia to try and be a 3rd player. The problem wasn’t their commitment, it was a lack of developers releasing apps for their OS. Without the millions of apps available on iOS and Android, people weren’t buying the phones.
Honestly I think they could if they actually invested in it hard enough but they just half ass it and are surprised when it fails
Microsoft spent billions and even bought Nokia to try and be a 3rd player. The problem wasn’t their commitment, it was a lack of developers releasing apps for their OS. Without the millions of apps available on iOS and Android, people weren’t buying the phones.
Yeah they would have to actively pay for things to get ported to their ecosystem and work with developers to do facilitate that.
An investment that big would be a huge risk they aren’t willing to take. But half assing it ensures failure.
Exactly