Do people really do that? I can’t stand big, or any, logo on my clothing to be honest. I’d rather be solid colors or prints with better quality fabric than a specific brand. IDK if it’s the ADHD or the autism, but I hate logos on clothes.

The only “apparel” item I have with branding I have is a backpack with a Supreme look alike fake logo that just says Pretentious.

If your luxury brand has a giant logo you are purchasing regular goods at an increased price.

Actual luxury brand items are typically not heavily branded.

To me, the weirdest / funniest example of this is “Superdry”.

First of all, the name comes from alcoholic drinks without a residual sweetness. That is a ridiculous name to use for something that’s mostly made out of water. But, a lot of food-related words are odd. But, then you apply it to a clothing brand, where “dry” has a different and much more normal meaning. It sounds like it should be a brand of special wet-weather gear.

As for the Japanese-style characters on it, the British founders of the clothing brand collected a lot of random packaging from things in Tokyo, and then slapped mangled versions of it on American-style clothing. Of course, it never sold well in Japan because they actually knew what he random text actually meant. It’s like the famous “Engrish” text that you sometimes see people in Asia wearing.

So, people were wearing a premium to wear clothing that had very basic styling, featured huge company logos, and nonsense faux-Japanese characters.