Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
IMO they will not ever make ads with your family’s faces because it will turn people off. Instead, they will make a fake AI family just like your family that you can relate to but won’t realize is actually supposed to be you. That is what they do now with their targeted demos but there’s only so many ads you can make the traditional way. AI will enable making hundreds of variations of the same ad.
However, there have been reports of Facebook showing that your friends have liked posts and pages, when the people deny having liked them.
Yep, I think that’s the real terror of it, is that the line between ad and content will blur even further. There’s already everything ranging from astroturfing to paid endorsements, but eventually AI maybe can get good at finding that line of what you think is trustworthy and crossing it maliciously.