It is like encouragement for the thing you were already likely to do, which is the goal of targeted advertising.
It’s the claim of targeted advertising. The person I saw talking about this actually ran the numbers, comparing two very similar geographic markets. In market A they paid for advertising, but in B they did not.
When comparing market A to market B, market A had a marginal increase in sales for the advertised product vs. market B. However, they were charged for orders of magnitude more conversions than the actual increase in sales.
The idea is that when compared to something like actual click-through purchases, where a user literally clicks on an ad and then buys a product, it’s extremely deceptive.
It’s the claim of targeted advertising. The person I saw talking about this actually ran the numbers, comparing two very similar geographic markets. In market A they paid for advertising, but in B they did not.
When comparing market A to market B, market A had a marginal increase in sales for the advertised product vs. market B. However, they were charged for orders of magnitude more conversions than the actual increase in sales.
The idea is that when compared to something like actual click-through purchases, where a user literally clicks on an ad and then buys a product, it’s extremely deceptive.