These customers are feeling the pressures of higher prices on groceries and apparel and the growing costs of rent and child care, the company's chief executive said in a recent earnings call.
I can’t speak for other places but I can provide an anecdote for where I live.
We have a major train/subway terminal here and the first two places to open inside the terminal at 6am and the last to close at midnight are both McDonalds. It has a McDonalds and a McCafe literally one floor above the McDonalds. So naturally when are they the most busy? well first thing in the morning and right before close.
So I think most of the time it’s not about the quality of food (or in McDonalds case lack there of) but rather the fact they’re the only option available at a specific moment.
I can’t speak for other places but I can provide an anecdote for where I live.
We have a major train/subway terminal here and the first two places to open inside the terminal at 6am and the last to close at midnight are both McDonalds. It has a McDonalds and a McCafe literally one floor above the McDonalds. So naturally when are they the most busy? well first thing in the morning and right before close.
So I think most of the time it’s not about the quality of food (or in McDonalds case lack there of) but rather the fact they’re the only option available at a specific moment.
That makes sense. I would rather starve