It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
Every day I grow to hate the internet just a little more for the lack of care that goes into the content
I feel this way about humanity in general and their lack of caring… In general. I welcome the apocalypse