The most interesting thing to me is: there has to be a whole subgenre of market research about which syllables sound “sciency”/“medical”/“effective” to certain target audiences of a drug…
I imagine this is somewhat like in my childhood as a non-native English speaker in the 90’s where most my exposure was through music and then we would make up these words from English sounding syllables that sounded “cool” to us 😄
There is! Pharmaceutical companies have departments devoted to coming up with names. There are some legal requirements, you cannot imply your drug is the best or most effective in the name, and it cannot be a name similar to another registered pharmaceutical. Then there is market research on what names resonate the most with consumers, puts them at ease, what they like to hear, and what they would like to say.
The most interesting thing to me is: there has to be a whole subgenre of market research about which syllables sound “sciency”/“medical”/“effective” to certain target audiences of a drug…
I imagine this is somewhat like in my childhood as a non-native English speaker in the 90’s where most my exposure was through music and then we would make up these words from English sounding syllables that sounded “cool” to us 😄
Idk about that I keep hearing a commercial for something called skyrizzy. I don’t remember what it’s for but the name is stupid as fuck.
Sounds like whatever the opposite of Adderall/Ritalin would be
There is! Pharmaceutical companies have departments devoted to coming up with names. There are some legal requirements, you cannot imply your drug is the best or most effective in the name, and it cannot be a name similar to another registered pharmaceutical. Then there is market research on what names resonate the most with consumers, puts them at ease, what they like to hear, and what they would like to say.
Usually they just use Latin and or Greek language to describe the chemical structure or other properties