Disney’s response to the Jimmy Kimmel controversy a few months ago shows the way. Defend the company’s principles while simultaneously defending the company from Trump’s demented wrath. You can take the position of “Fuck you, make me” without ever saying those words. Objection is not confrontation. Do the right thing and enforce the App Store and Play Store guidelines, and remove X and Grok from the stores. Make Musk object. Make the Trump administration object. Make them defend the indefensible — in public. Make clear why the apps were removed from the app stores and force Musk — and Trump, if he chooses — to argue that those things are A-OK by them. In court.

. . .

It’s wise for Cook and Pichai to pick their battles. This one, I think, is worth picking. This is a moment when the App Store and Play Store can stand firmly on the side of longstanding and correct societal norms.

I’d love to see them do what is right; but sadly, I’m not holding my breath.