So it’s kinda an interesting story. We’re a historically outdoorsy group. Subaru has long specialized in rugged vehicles that work in adverse conditions like dirt roads. In the 90s the company wanted to boost revenue by doing targeted ads so they did some research on who was buying their cars, and they found three standout groups (I only vaguely recall the first two): campers, medical workers, and lesbians. They were more than happy to openly advertise to the first two, your car will work off road when you go camping, and when you need to get to the hospital in a disaster your car will get you there type stuff. But they also put not so subtle nods to lesbians in their advertisements (stuff like a XENALVR license plate), making them one of the very first mainstream companies to adverse directly to the queer community. This led to some brand loyalty for a time and a stereotype of outdoorsy lesbians all have Subarus. It’s definitely fallen off over the years as a stereotype though