We’re in new paradigm territory with generative AI. A lot of commentary falls into the skeptic, evangelist, or doomsdayer categories, or are practical but narrow takes. In this article, I’ll discuss my current use of generative AI tools and outline areas that concern me - areas that raise questions about how our industry and others will evolve. I am certain that generative AI is a productivity amplifier, but its economic, environmental, and cultural externalities are not being discussed enough.