Apple and Samsung continued to capture the Top 10 spots. These 10 models contributed 19% of annual smartphone sales.In terms of comparisons with predecessor models, the iPhone 17 base model registered the highest growth while jumping up four spots.Samsung’s S series secured a spot in the list for the second consecutive year, reflecting the brand’s continued focus on its flagship lineup.In 2026, flagships could see an increased presence in the list due to rising memory prices, which will particularly impact the entry-to-mid-price smartphone segments.Seoul, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – Jan 28, 2026