Rebuilding trust for most companies means some bullshit marketing campaign. New catch phrase. Some promotion. It rarely means admitting fault and changing direction. It would take something really huge for that to happen. Perhaps a combination of AI bubble burst, leadership change, shareholder revolt.

Everything anti-consumer in Windows is a deliberate choice aimed at extracting more revenue from customers. This isn’t unique to Microsoft. They exist to make money for their shareholders.

If like me you think a lot of companies have been incredibly short sighted and are burning their brands and customer loyalty for short term gains, just look at the stock prices. Short termism is making a killing for tech companies while the rest of the economy is treading water. Is it sustainable? I don’t think so. Does it matter for Microsoft or any of the other tech companies?

I have been a customer of companies that were awesome for years then sold out and their prices sky rocketed. They were clearly bleeding customers but every time they did they just put the price up more. Some people always stay for some reason. This can go on for years. As long as they keep screwing people faster than people leave they are probably making a lot more money in the short term than they would have made with a longer vision. That is business these days. People aren’t building products for the long term anymore. Now that thinking seems to have moved to companies. Modern business leaders are about gobbling revenues up like a locust plague then moving on to the next pasture.