According to Statcounter, Windows 11 held a 55.18% market share in October 2025. That share dropped to 53.7% in November and dropped again in December. Now, Windows 11 holds a 50.73% market share.
https://gs.statcounter.com/os-version-market-share/windows/desktop/worldwide
Many are rollback to Windows 10, but Linux is increasing as well.
https://gs.statcounter.com/os-market-share/desktop/worldwide
I would say that it’s as simple as adding a prompt during initial user setup with check boxes. Would you like windows to handle XYZ for you? Instead of assuming all users just want to use their computers to become influencers and forcing frustrating problems onto everyone.
It may have started out with “hey we are doing this for your own good” to now it’s “how can we exploit ignorance and data mine our users and put ads on the desktop?”
There are alternatives, you can see the alternatives on display in various Linux distros, and hell, even Mac OS. The thing is that with Windows Microsoft doesn’t want you to think of an alternative.
It’s simply not true that the only way to do computing is to force everyone to use your trashy software or be nagged about it during every upgrade.
They are only doing this because they have the average user by the balls. Hopefully, Linux continues to get better and then that won’t be the case anymore either.
You’re giving Microsoft too much credit. The market in general doesn’t want you to think of an alternative.