

If Allbirds (referenced in the article) is an example of a PE-led company being made to pivot from a product manufacturer to data goldrush bandwagoneering, this has to be the home-baked budget version.
It’s so… 1980s electronic tat for kids by comparison. As if the Amazon Alexa inventor and Fisher Price had a baby while they were both unemployed. So bizarre.



It’s almost like people see “don’t comply in advance” and think that it means “except for me!” or it will somehow benefit them if they do it anyway.
The latter, presumably, being the reason people love licking boots, boosting wealth hoarders, voting against their interests, etc. They’ll get some crumbs from the table if they do it hard enough, surely.