The HLS integration we offered definitely had a premium attached to it as well as an additional cost to the CDN that required the integration to live on. So it’s not cheap.
It is weird that Google, with it’s infinite pockets, hasn’t pushed a stream stitched solution all these years until recently.
You can still do dynamic ad serving in a stream stitched integration. It’s just that the content and the ads are being served by the same CDN, hence why you can’t block the ads without also blocking the content. In the manifest file there are m3u8 chucks, the file is essentially broken up into 5/10 second chunks, and when the video segment chunk is coming to an ad break, it stitches in dynamically an ad m3u8 chunk that the ad server dynamically selects based on the ads they currently have trafficked in their system.
I worked at a video ad server that offered a stream stitched solution going back to 2013. It comes down to development work/cost that the companies need to take on. Ultimately they would benefit from the cost required, but they wanted to be cheap and do a client side solution instead.
All you need to know is that he labeled himself as a consultant. Which reminds me of this joke.
Once upon a time there was a shepherd tending his sheep at the edge of a country road. A brand new Jeep Grand Cherokee screeches to a halt next to him.
The driver, a young man dressed in a Brioni suit, Cerrutti shoes, Ray-Ban glasses, Jovial Swiss wrist watch and a BHS tie gets out and asks the shepherd: “If I guess how many sheep you have, will you give me one of them?” The shepherd looks at the young man, then looks at the sprawling field of sheep and says: “Okay.”
The young man parks the SUV, connects his notebook and wireless modem, enters a NASA site, scans the ground using his GPS, opens a database and 60 Excel tables filled with algorithms, then prints a 150 page report on his high tech mini printer. He then turns to the shepherd and says:"You have exactly 1,586 sheep here. "
The shepherd answers: "That’s correct, you can have your sheep."The young man takes one of the animals and puts it in the back of his vehicle. The shepherd looks at him and asks: “Now, if I guess your profession, will you pay me back in kind?” The young man answers: “Sure.” The shepherd says: “You are a consultant.” “Exactly! How did you know,” asks the young man? Very simple, answers the shepherd. “First, you came here without being called. Second, you charged me a fee to tell me something I already knew. Third, you do not understand anything about my business and I’d really like to have my dog back.”
You are correct, which goes into the cost category of doing a stream stitched integration. Also, when I left said ad server in 2016, I think I recall HLS streaming primarily supported by Apple devices. Devices like Roku’s (don’t quote me on that) didn’t support it at the time so a lot of companies looked at where the majority of their streaming was occurring and decided it wasn’t worth the hit.