This article is about hiring, not marketing

It’s been some years so I should see if this information is still valid but when I researched it years ago woke marketing basically boiled down to the fact that people are not going to buy a product they don’t want or need just because they like the company that makes the product; but if you were going to buy the product but you don’t like the company, you will purchase from a competitor

So there was some truth to “go woke, go broke”, although I couldn’t find any evidence of a successful company, “going woke” and ending up bankrupt. Usually these companies were already struggling and woke marketing was a last-ditch effort to bring in a new customer base

I like to use a Jack Hammer as an example because it paints a clear picture. If a company makes a Gay Pride Jack Hammer you’re not going to rush out and buy a Jack Hammer you don’t want or need just because you support the cause. But if you were going to buy a Jack Hammer you’ll either still buy the Jack Hammer (meaning the marketing had no effect because you were going to buy it anyway) or you’ll buy a Jack Hammer from another company because you dislike the message

So “woke” marketing had either no real effect or a negative effect.

Companies that already had a strong liberal supporting audience could increase sales temporarily. Like if the average Cards Against Humanity player buys one expansion pack a year the company might get that person to buy two expansion packs this year if one of those packs is a pro Gay Pride pack of some kind, especially if the back supports or charity or something. But that person is not going to continue to purchase two expansion packs a year so after the promotion is over, sales return to normal

However, “going woke” was good for the companies image. As an example, while sales for the Gay Pride baseball game night might be the lowest all season, every year, it’s still better to do it and take the ticket sales lost than not because you don’t want to be one of the only teams that didn’t participate. Being the “transphobic” baseball team is not good. Overtime that can hurt sales, especially if the wrong group of people celebrate your stance against pride night

The last thing you want is a bunch of MAGA hat wearing racists to start rocking your teams jersey as their unofficial uniform. So companies should go woke just to let the world know they’re not OK with bigotry.

This is about hiring, not marketing… and while I’ll have to check because it was some years ago, when it came to marketing I found the opposite was true; but not for the reasons you would expect

That being said, it was still better to “go woke”, than not

Basically it boils down to the fact that people typically will not purchase a product they do not want even if they support the company that makes the product

But people who do want the product will not buy from a company if they do not support that company

So as an example, if a jack hammer company “goes woke” and sells a gay pride Jack Hammer sales won’t go up because very few people are going to go out and buy a Jack Hammer they don’t want or need just because they support gay pride. However, those that do need a Jack Hammer will either continue to purchase the Jack Hammer (meaning the woke marketing had no effect because he was already going to buy the Jack Hammer) or they will buy a Jack Hammer from a different company because the “woke” marketing upset them

Companies that already had a strong liberal backing, like cards against humanity, could use “woke” marketing to increase sales, but only temporarily. For instance, if on average a Cards Against Humanity player buys one expansion pack a year, you might be able to get that person to buy two if you make a special time “Gay Pride” pack. Sales will increase for that quarter but then go back to the average after

But it can still be beneficial to “go woke” just to protect your companies image.

For example, “Gay Pride” night at sporting events are usually the worst selling nights. The reason is stated above. You’re not going to go to a baseball game if you hate baseball and those that like baseball will choose to not go on Pride Night if they disagree with the cause. But, it’s still better to have a Pride Night than not have one because being the only team that did not have a Pride Night is a bad look. You don’t want to be known as the only bigoted baseball team in the league

This can be really bad if by some pure chance the wrong group of people support your lack of Gay Pride Night and adopt you as an unofficial spokesperson. The last thing you want is a bunch of MAGA hat wearing transphobic bigots wearing your teams Jersey as part of their unofficial uniform.

It’s better to lose ticket sales on a game or two than wake up and find out that your companies hat is now the hat of choice for the proud boys.

So you go woke to let the world know you are not ok with bigotry

That’s a shitty way to get any change

If you voted for Trump and you realize it was a mistake, that’s OK. People make mistakes and what is important is that you realize it was a mistake and don’t do it again in the future

Welcome to the Democratic party, I’m glad to have you with us

In my state the ambulance is free

It should be free everywhere, I’m just saying that it’s not always a charge. It literally depends on your state? city?

I’m pretty sure I saw Green Day for like $20 in a place a little bigger than my house after Dookie came out. Billie Spit on me

I don’t like Green Day anymore, but my gut says tickets are like $100 and I’ll be so far away I have to watch them on a giant TV

Maybe, maybe not. Doesn’t matter, it is currently free and people prefer it over your nerdy cousin because of that

There’s the argument that despite what your nerdy cousin says, he doesn’t actually like making art, he just think that if he can be an artist he won’t have to have a real job. He doesn’t want to draw a picture for you, otherwise he would have done it for free simply because it was fun

This is why AI art is so incredibly popular

Fuck my nerdy cousin, AI will do a bang-up job for free

This is the problem… people tried

“I need an icon for my twitch channel”

“I’m an artist, I don’t work for free” /r/choosingbeggers

Normal people don’t use VS Code either… what’s a silly article

I don’t use a scalpel… so I guess scalpels are stupid and Surgeons are idiots?

It’s not that everyone doesn’t enjoy the same things I do, it’s the way they don’t enjoy it

I don’t know what you like to do for fun but lets pretend it’s, “Play video games”

A sane way to react to someone enjoying something you don’t is:

“that’s cool. I’m not super into video games, but I understand why other people would like them. To each their own”

But that’s not what happened. What happened was:

"I guess playing games is cool if you’re an idiot that likes supporting billionaire tech CEOs who kill the environment with plastic trinkets for nerds who have an obsession with watching millionaires push buttons on the internet. There is life besides video games and there’s a lot of stuff you can do to have fun both alone and with your friends. It’s a shame you don’t understand this. "

That kind of response doesn’t make you as cool as you think it does

My hunch is that this site is full of literal children. The vast majority of you are maybe 16 years old. If you’re older, it’s worse than I thought because it’s embarrassing to be a grown adult who still talks like that. If the internet is encouraging you to think it makes you cool to hate stuff, get off the internet. It’s bad for you. Hating shit isn’t cool, enjoying life is.

I’m happy people all over the world play video games. Yeah, there are some downsides… but I think it’s neat you can play a game tonight with somebody in another country and the two of you can have fun together; and if lots of people can come together for a big event like e3 or GDQ, great! I don’t need to engage in it myself to see how awesome that is

This has that big, “social incel” energy. Most of us went to a giant party and had the time of our lives. We drank, we danced, we cheered, we laughed, we got laid. It was great! But not you. You think you’re super cool because you didn’t go that party because, “AcTuAlLy PlAsTiC cUpS aRe BaD fOr ThE eNvIrOnMeNt”.

That’s just lame. Missing out on big fun events doesn’t make you cool… you’re just fucking up your own life. This is it, this is all you get. Don’t spend it watching from the sidelines

I’ll just copy and past something I said to somebody to somebody else

–

I don’t really use sites like this… when I was younger different forums on different sites was still a thing

I kind of out-grew that and focused on my real-world life. Got a woman, had kids, climbed the corporate ladder, etc… I get my news from RSS feeds and I spend my days actually going places and doing things. I’m still friends with people I met in elementary school. My kids have activities, I befriended other parents, etc…

But when the World Cup rolled around, this time, I’m high enough up the corporate ladder that not only do I get to work from home but I don’t really have scheduled work hours any more. I have tasks that need to be done but when I do them is up to me and if my board items are clear I don’t have anything to do. So this year I thought I’d watch the games and post about them on reddit… but that turned out to be a shit-show. Turns out reddit is a terrible place

So some quick research said, “try Lemmy”

I like that Lemmy is smaller, reminds me more of the forum days… but the people here don’t seem any different than the people on reddit; there’s just less of them

Nobody seems happy. In fact, they seem to get joy out making everything out to be as bad as it can possible be.

I just looked it up: 61% of the world watched at least one world cup game and at any give time around half the worlds population was watching. That’s fucking awesome that we do this. Half the world was cheering with me, dancing with me, partying with me… countries have ended wars in the past to participate… and the internet is full of people who think that sucks. Not just think it sucks, but think it’s cool to think it sucks.

My advice to anyone who sees this, just quit social media. That’s not new information, you hear it all the time… it’s even starting to be banned for children it’s so bad… but seriously. Give it up. This is no way to live. A past-time where this kind of constant negativity is being thrown in your face is no way to live.

I don’t really use sites like this… when I was younger different forums on different sites was still a thing

I kind of out-grew that and focused on my real-world life. Got a woman, had kids, climbed the corporate ladder, etc… I get my news from RSS feeds and I spend my days actually going places and doing things. I’m still friends with people I met in elementary school. My kids have activities, I befriended other parents, etc…

But when the World Cup rolled around, this time, I’m high enough up the corporate ladder that not only do I get to work from home but I don’t really have scheduled work hours any more. I have tasks that need to be done but when I do them is up to me and if my board items are clear I don’t have anything to do. So this year I thought I’d watch the games and post about them on reddit… but that turned out to be a shit-show. Turns out reddit is a terrible place

So some quick research said, “try Lemmy”

I like that Lemmy is smaller, reminds me more of the forum days… but the people here don’t seem any different than the people on reddit; there’s just less of them

Nobody seems happy. In fact, they seem to get joy out making everything out to be as bad as it can possible be.

I just looked it up: 61% of the world watched at least one world cup game and at any give time around half the worlds population was watching. That’s fucking awesome that we do this. Half the world was cheering with me, dancing with me, partying with me… countries have ended wars in the past to participate… and the internet is full of people who think that sucks. Not just think it sucks, but think it’s cool to think it sucks.

My advice to anyone who sees this, just quit social media. That’s not new information, you hear it all the time… it’s even starting to be banned for children it’s so bad… but seriously. Give it up. This is no way to live. A past-time where this kind of constant negativity is being thrown in your face is no way to live.

61% of the worlds population watched at least one World Cup game this year.

If you had sat down and watched even a single game, at that point in time, people all over the world, lots of them, were watching that same game with you. They were cheering with you. They danced in the streets, threw parties, and just generally celebrated with you. Literally a global celebration that you were invited too

It’s such a big deal that, in the past, countries have literally ended wars with each other in order to participate

Being the weird-o kid that pretends like he’s too cool to go that party because “AcTuAlLy ThErE’s CoRrUpTiOn” is not nearly as cool as you think it is

Not liking something like this isn’t a brag… it’s just one less thing you can enjoy in life. One less thing you can watch. One less thing you can talk about. Etc…

The entire world partied for a month and you’re over here thinking you’re better because you were too cool to join in on the fun

Nobody likes that guy that tells himself he was, “too cool” to go to the party

yeah.

I made a comment in a match thread and got the alert on the little bell icon that usually means somebody responded

But instead of a response it was an auto-message that said my comment had been removed because my account is too new and doesn’t have enough Karma to post. But this auto-message also said something like, “message the mods here” and then had a link I could click to message the mods of the World Cup sub, so that’s what I did

And all I was doing was explaining that I’m not a bot and I’ll take a picture or whatever to prove it, I’m just a dude who signed up for reddit that day just to post in the world cup match threads. That waiting days before being allowed to post isn’t the end of the world but considering the World Cup is a limited-time event, not allowing me to post for days would mean I wouldn’t be able to post in match threads for 12 or 13 of the games (at that point there were 3 or 4 a day)

So I was just asking if they could lift my ban considering the circumstances

But they came back and questioned why I had no posted anywhere else on reddit.

So I told them, “I don’t really like reddit. I don’t have any interest in posting anywhere else. I’m literally only here for the World Cup match threads”.

And I guess me telling them that reddit sucks was a trigger because the response I got back after that was super nasty

It wasn’t until later did I think, “I be the World Cup sub is a sub created by reddit admins themselves because of it’s popularity. So I bet the mods of that sub are people who work for reddit. And I just told reddit employees I think their site sucks shit, hence the nasty response”

It’s just a bit ironic because it was their chance to change my mind and prove that reddit doesn’t suck. Instead they banned my entire account and just kind of proved to me that everything bad I think about their site is not only true but actually much, much worse

I got banned for making an account just to post in the World Cup threads but the sub wouldn’t let me post because my account needed to be older and have a certain amount of karma

This “you can’t post message” came with a note saying I could message a mod and then a link to click to do just that, so I did

I explained I wasn’t a bot, I was a human, I’d prove it however they wanted, but I couldn’t really wait days to post because the World Cup is happening now and in 3 or 4 days I’d miss like 12 games

They responded saying that I had zero karma and had not made any posts…

So I replied that yeah, this is exactly true because I don’t like reddit I only signed up to post in the World Cup Match threads

I received a very nasty reply where they told me that reddit was super popular with millions of users and that it wasn’t their problem I didn’t like reddit and then my account got banned

I believe the World Cup is super popular and so it’s not just a random sub ran by random people in the world… but a sub made by reddit and moderated by reddit employees. So I just told a reddit employee I hate their site and so they banned me

It’s a pretty shit site

In other words, the average person is dumb and so they’re entertained by dumb things

“You like money and sex? Me too! We should hang out”

Garfield is notorious for being lame to the point where there are no real jokes… Garfield comics are just Garfield saying the same thing everybody says

For instance, I googled “Garfield Comic” and the first one that showed up was Garfield walking up to a mirror, Looking in the mirror, walking away from the mirror, and the last panel had Garfield think, “when did the cat in that mirror get so old?”

There’s nothing to that comic, It could have been one panel if you really wanted it to be and that “joke” is the same thing my Grandma said when we walked past a store with a reflective window

And that’s all this PizzaCake comic is

Literally everybody was like, “if they’re so proud why do they cover their face?” – it’s the political equivalant of, “If it didn’t ring up it must be free”

This shit sucks

thats more creative than anything PizzaCake has ever written

Make fun of them all you want, but maybe don’t go with the most obvious jokes of all time

This is the political version of, “it didn’t ring up? It must be free”