I still think targeted ads should be illegal. I would accept static ads that are based on the content of the site rather than me as a compromise.
So like if I’m looking at example.com/cool-bikes you can show me bike ads. You don’t need to know who I am or track me.
It’s good enough for the past few decades (centuries?) it’s good enough for now. The Superbowl doesn’t serve a different ad to every viewer.
I’m told one time in my sleep I sat up, looked down the hall, and said “You can’t see it from here but it can see you.”. Then laid down again and went quiet. My partner at the time was not amused