To me it is MAU that is more interesting. And this doesn’t stabilise if people stop using it.
On the other hand, the Kickstarter campaign should be an interesting push. It should improve retention.
To me it is MAU that is more interesting. And this doesn’t stabilise if people stop using it.
On the other hand, the Kickstarter campaign should be an interesting push. It should improve retention.
I’ve always wondered why active-but-silent didn’t count. If you bother to login, you’re active to me.