Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

  • Blackmist@feddit.uk
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    4 months ago

    Generative AI steals art.

    Procreate’s customers are artists.

    Stands to reason you don’t piss your customer base off.

      • paperd@lemmy.zip
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        4 months ago

        You are right, generally, generative AI pirates art and the rest of the content on the internet.

        • ReCursing@lemmings.world
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          4 months ago

          That is at least borderline more correct, but it’s still wrong. It learns using a neural network much like, but much simpler than, the one in your head

          • paperd@lemmy.zip
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            4 months ago

            It doesn’t “learn” anything, its a database with linear algebra. Using anthropomorphic adjectives only helps to entrench this useless and wasteful technology to regular people.

            • ReCursing@lemmings.world
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              4 months ago

              Trying to redefine the word “learn” won;t help your cause either. Stop being a luddite and realise that it is neither useless not wasteful

                • ReCursing@lemmings.world
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                  4 months ago

                  I’m calling you a luddite because you’re being a luddite. AI is just a new medium, that’s all it is, you’re just scared of new technology just like how idiots were scared of photography a hundred and some years ago. You do not have an argument that holds any water because they were all made against photography, and many of them against pre-mixed paints before that!

                  Also I’m done arguing with anti-ai luddites because you are about as intractable as trump cultists. I’ll respond to a level or two of comments in good faith because someone else might see your nonsense and believe it but this deep it’s most likely you and me, and you’re not gonna be convinced of anything.

                  Stop being a luddite

                  • paperd@lemmy.zip
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                    4 months ago

                    Name calling is what people do when they don’t have any rational argument left, and you’ve done it twice.