They are the reason I think I severely underestimate that sucess rate of junk mail. They essentially mail me a phone book 5 times a year ro my home and my office and I have ordered exactly zero products from them ever.
It can’t be cheap to send all those catalogs, so they must work.
I get that, but why the 4lb, 800-page books sent to millions of people a multiple times a year just to end up in the trash without ever being opened? 90+ percent of their orders have to be digital where they just search the website.
They are the reason I think I severely underestimate that sucess rate of junk mail. They essentially mail me a phone book 5 times a year ro my home and my office and I have ordered exactly zero products from them ever.
It can’t be cheap to send all those catalogs, so they must work.
They really have everything to supply an office or a warehouse. Procurement can use a single vendor for almost everything they need.
It’s a solid business model.
I get that, but why the 4lb, 800-page books sent to millions of people a multiple times a year just to end up in the trash without ever being opened? 90+ percent of their orders have to be digital where they just search the website.
hopefully that assumption will remain until it bankrupts them.