Clearly, Google is serious about trying to oust ad blockers from its browser, or at least those extensions with fuller (V2) levels of functionality. One of the crucial twists with V3 is that it prevents the use of remotely hosted code – as a security measure – but this also means ad blockers can’t update their filter lists without going through Google’s review process. What does that mean? Way slower updates for said filters, which hampers the ability of the ad-blocking extension to keep up with the necessary changes to stay effective.
(This isn’t just about browsers, either, as the war on advert dodgers extends to YouTube, too, as we’ve seen in recent months).
At any rate, Google is playing with fire here somewhat – or Firefox, perhaps we should say – as this may be the shove some folks need to get them considering another of the best web browsers out there aside from Chrome. Mozilla, the maker of Firefox, has vowed to maintain support for V2 extensions, while introducing support for V3 alongside to give folks a choice (now there’s a radical idea).
While this will drive some users to Firefox, we all know it won’t be enough. Too many people simple don’t know, or don’t care, it won’t affect their lives in any meaningful way, or so they will believe. Google will be harming the tech illiterate and normies (sorry for the slur) because money, bullshit, and to drive the stake deeper into the monopoly. If you have older family members using chrome, sit them down and explain to them the dangers of the internet without adblock.
If you have older family members, you could try just installing Firefox for them and tell them it’s their internet now. This worked for me parents.
It gets me thinking. Tech literate people are the types to install blockers, and would be the same type of people both motivated and knowledgeable about how to switch browsers. On the line of thinking it seems like it is just going to drive them away from Chrome. Tech illiterate people remain unaffected since they are getting ads anyway.
But then on the other hand, if someone is tech literate then why are they even still using Chrome? Does such a person value whatever advantage Chrome theoretically provides over their ad-blocking?