But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
It’s really wild that the guy who co-founded Reddit is so universally hated by the users.
Talk about having completely lost touch.
He started groveling to musk, when Xitter was bought
Maybe so but he made enough money for that second yacht.
If he’d tried to nurture some goodwill, perhaps the users wouldn’t so harshly reject all attempts at monetization.
Perhaps then he’d be able to afford yachts that don’t look so puny next to those of other social media oligarchs and could go to bed with the satisfaction of having made a profit at least once in his life.