Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • EndlessNightmare@reddthat.com
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    5 hours ago

    I minimize air travel to the extent possible. Unfortunately I have non-local family so unless I choose to just not see them my choices are a bit limited.

    But yeah, I don’t fly for tourism or leisure.