Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket
fortune.com
The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.
  • DaddleDew@lemmy.worldEnglish
    13·
    12 hours ago

    Oh look, a company that bought your “non personally identifiable” personal data and is now using it against you to determine how much it can get away with overcharging you.

    That’s the “innovation” that anti-privacy lobbyists say personal data protection laws would stifle.

    • cubism_pitta@lemmy.worldEnglish
      5·
      12 hours ago

      Isn’t it great?!

      I love innovation.

      All that aside, how do they intend to prove that their per customer pricing is not biased?

      Its actually amusing as I was listing out potential biases… I couldn’t actually see how it wouldn’t be.

      • DaddleDew@lemmy.worldEnglish
        1·
        11 hours ago

        I think bias isn’t the right word to use here. Discrimination should be more appropriate.

        • cubism_pitta@lemmy.worldEnglish
          2·
          11 hours ago

          Yes, it’s going to be biased by design.

          You are correct, I can’t think of a way that it wouldn’t also be discriminatory.

          Thanks friend

          • Alexstarfire@lemmy.worldEnglish
            1·
            7 hours ago

            Not all discrimination is illegal, if that’s the direction y’all were thinking. IDK how it works if it indirectly discriminates against something like race or sex though.

            • cubism_pitta@lemmy.worldEnglish
              1·
              7 hours ago

              My point is that this would wind up breaking things along racial, gender, religious lines inadvertently (at best).