A new study reveals a psychological bias that leads people to reject faster, more efficient routes when they involve retracing steps. Known as "doubling-back aversion," the effect emerged in both physical navigation and mental tasks across four experiments.
Isn’t this just Sunk-Cost fallacy?
lol, your comment made me read the article. I agree, it’s the same picture.
They explain it’s different, because people still prefer not switching to an alternative even if it’s without any cost