Managers often make a costly mistake in leaving high performers to perform at their maximum capacity without support, choosing to instead devote their time and attention to underperformers. In doing so, though, these high performers are often left feeling overlooked and neglected. Contrary to popular belief, high performers need just as much attention as underperformers — just not in the same way. Rather than being disregarded for their productivity, high performers need recognition and appreciation, opportunities for growth and challenge, clear pathways for advancement, autonomy and trust, and a feeling of purpose and belonging in the organization.