- cross-posted to:
- hackernews
- cross-posted to:
- hackernews
cross-posted from: https://lemmy.bestiver.se/post/676673
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The article only alludes to answering the question “Who is engineering this?”
It’s the ad platforms. They’re doing it. They’re selling ads, then they’re also using bots to pump up the impression numbers, so that they get paid more.
This is fraud.
Marketing doesn’t work nearly as well as marketers would like you to believe, so much so that they have to fake their effectiveness.
If I’m paying you to market my product, and I’m not selling any product, I’d don’t give a shit how many views I’m catching, you are not selling my product, so I’m trying another marketer.
This one is extremely difficult to fix as well. Ad companies bribe politicians with reduced price advertising for political campaigns to prevent laws being passed to regulate them.
really interesting article. thanks a lot for sharing
Sounds like another bubble ripe for bursting.
I used to work in marketing as a dev and this shit never made sense to me. I didn’t investigate like TFA but I am 0% surprised by the finding. Incentives are all misaligned.
muh KPIs!!
It’s systemic, and whether or not it’s perpetrated directly by big tech, they are the primary beneficiaries i.e. increased ad sales.
This is a problem that requires regulation, which means it will not be addressed meaningfully, as that won’t happen anytime soon.
