Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:
Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.
The other part is that they depicted the corporations as completely innocent idiots too; “the computer said the money went away so I had to fire people and now they’re all rioting in the streets!” As if the company wasn’t at fault for all of that.
At the end of the day it was a comedy. Sometimes subtly is a virtue.
It’s pretty clear that the movie satirizes and critiques the corporate world.
I’ll give you ‘satire’. But I don’t really agree with ‘critiques’. The lesson i got from the movie was “stupid people can’t really have empathy, so they just need to shut up and let actual smart people do the important work”, and also eugenics.
If it was critiquing the modern corporate structure, it would have included actual critiques of the modern corporate structure, rather than a single poor idiot in charge of a big company who should have just let the smart guy fix it all for him. In short, comapnies as they are would’ve worked if only the smart people were in charge of them.
Also the eugenics stuff. Yeah, it was just a low-effort way to set up the premis, but eww (and also very incorrect). They had to make sleepwaling into that kind of thing seem plausible with some explanation. Instead, we didn’t actually need that.