It’s one outrage in days full of outrageous material.

“Quiet, piggy,” Donald Trump told a female reporter in a press gaggle, pointing his finger at her angrily.

It wasn’t the first time – not even the hundredth time – the US president has attacked the media. And it’s hard for any storyline to break through the administration’s “flood the zone” strategy, much less one like this. Nothing seems to stick. But the “quiet, piggy” clip has taken off, several days after the admonishment occurred on Air Force One last Friday, and without much help from the media itself.