I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
That is, if they haven’t sold the Crucial name to someone else first.
I can see both happening.
I’d say: We will see (thumbsup)