I think the issue is with how many hoops you want to jump through in order to fix BMWs, specifically.
If I’m running an auto-repair shop and I already need specialty kits and tools for more common vehicles, why am I going to invest in one for a far more niche brand? And if the number of non-dealership repair centers for BMWs dry up, the pool of people skilled in repair go with it.
It’s a death spiral for the brand as a whole, in pursuit of marginal increase in dealership based repairs.
I think the issue is with how many hoops you want to jump through in order to fix BMWs, specifically.
If I’m running an auto-repair shop and I already need specialty kits and tools for more common vehicles, why am I going to invest in one for a far more niche brand? And if the number of non-dealership repair centers for BMWs dry up, the pool of people skilled in repair go with it.
It’s a death spiral for the brand as a whole, in pursuit of marginal increase in dealership based repairs.
Where are you from? BMWs are incredibly popular here in the UK and Europe and are far from niche.
You know the highest selling car brand in the UK is the Volkswagen? Literally buying more HitlerCars than your own in-house brands by a good 30% over the next leading car company (which is, in fairness, BMW).
Everyone loves German vehicles here for some reason.
Becauae when it was nationalised, the British car industry was poor-quality, unimaginative, and unreliable.
Far from niche. BMW is the largest exporter of vehicles from the US.