There’s a lot of problems with advertising on Google, YouTube, Instagram etc.
And it Incentivises these big tech companies to collect all your data and spy on you etc.
But where should advertisers advertise?
Let’s say everyone switches to Paid for Search, Paid for Email, stops using social media etc.
Where would advertising swith to?
If someone starts a small business from home selling pillows, how do they reach customers?
For small businesses word of mouth works.
I know of a couple of pizza places that doesn’t advertise at all. Instead of spending $10,000 a year to pay someone to drop menus in mailboxes, they spend more on quality ingredients. Word gets around that they make good food.