People familiar with Microsoft's plans say that the company moving to streamline or remove certain Copilot integrations across in-box apps like Notepad and Paint in 2026, after pushback from users.
Years ago, a streamer called John Bull introduced his concept of trust thermocline, to explain why businesses get away with abusive practices for a long time, but then something small makes lots of customers leave.
That makes sense for me: customers might not always act on what they perceive as corporate abuse, but they aren’t blind, nor amnesic. They see it and remember. And all those small instances of abuse pile up, until the customer says “that’s the straw breaking the camel’s back” and gets out.
I think Microsoft might have just reached such thermocline.
Years ago, a streamer called John Bull introduced his concept of trust thermocline, to explain why businesses get away with abusive practices for a long time, but then something small makes lots of customers leave.
That makes sense for me: customers might not always act on what they perceive as corporate abuse, but they aren’t blind, nor amnesic. They see it and remember. And all those small instances of abuse pile up, until the customer says “that’s the straw breaking the camel’s back” and gets out.
I think Microsoft might have just reached such thermocline.