“I typed in YamzWorld into the Amazon app and lo and behold there were all my products there with my pictures from my website as well,” Montes-Tarazas said.
While he receives payment for sales, Montes-Tarazas said the arrangement strips away his ability to build direct customer relationships.
“I do get the sale and I do get the money, but customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said.
For a solid portion of the population, if the opportunity is not placed directly in front of them to sign up for something, they will never sign up for it.
Excuse me while I cry for the email marketers.
This isn’t about the email marketers. I think you’ve got it in your head that this one guy is a scummy email marketer when he’s really just trying to let people who have opted in to getting email from him know when he has more stuff for sale.
Believe it or not, there are other uses for email lists that aren’t spam.