“I typed in YamzWorld into the Amazon app and lo and behold there were all my products there with my pictures from my website as well,” Montes-Tarazas said.
While he receives payment for sales, Montes-Tarazas said the arrangement strips away his ability to build direct customer relationships.
“I do get the sale and I do get the money, but customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said.
Interesting! I can’t imagine Amazon would want to argue #2, though, since it seems like that would completely undercut their ability to use AI agents in this way.
I hadn’t really thought about the implications of the ability of an AI agent to contract, though. That seems like really murky (and intriguing) territory; whether they can or cant, either way would have a lot of interesting implications.
It is a conditional argument. It is vacuous if the court rules that the AI is an agent that can bind a principal. If and only if the court rules that the AI agent can’t contract on behalf of a principal (for the purchase of goods or otherwise), then Amazon should get a refund.