“I typed in YamzWorld into the Amazon app and lo and behold there were all my products there with my pictures from my website as well,” Montes-Tarazas said.
While he receives payment for sales, Montes-Tarazas said the arrangement strips away his ability to build direct customer relationships.
“I do get the sale and I do get the money, but customers never get to interact with my website, they have no ability to sign up for my mailing list. They have no idea who I am as an artist or what I stand for,” Montes-Tarazas said.
With utm tags in weekly news letters etc. you can pretty easily calculate traffic coming to your site and conversion rates of how many people make purchases after clicking links.
And even without utm tags you can show spikes in purchases and traffic after sending emails.
It would be easy to show data: This many people go to my site This % of those people subscribe to my mailing list. This many % of people buy after receiving the email. Average purchase is xx$.
This many people never went to my site because amazon.
Can you prove that these people would have visited your site had Amazon not intervened?
Jeff called, he said your next to be laid off