I’ve been thinking about this a lot lately and I’d abstract it to “losers in a shameless culture”.

Generally our society would have time to correct itself and face saving would be important enough to contain the losers in their own circles. However the current western culture is completely shameless and incredibly fast meaning that being a loser is kinda ok and easily justifiable. This leads to a bunch of losers getting together and cognitive dissonance themselves into some sort of dumb pointless ideology that’s wouldn’t be sustainable otherwise. Add money into the mix and you’ve got yourself real growth.

I lived in Japan for a while and still come back there every now and then and its such a good illustration of this concept. It’s an extreme face saving culture. So you have this Tate-like world of Japanese incels hiding under internet anonymity but if you are not Japanese you will never see this because the losers are contained as they’d never dare to display themselves in public.

That being said, I’m quite optimistic and I think cancel culture and western face will come back from the current slump and restore some balance eventually.

I could be wrong but I think it’s the end result of hyper-competitive free market capitalism and social media algorithms that boost outrage content. The rise of neoliberalism and globalization in the 90s led to a rise in high-paying executive positions in the corporate world. Just one problem: there’s only a finite amount of those positions to go around. This creates a environment of competition and many don’t make the cut. Business education is expensive and connections are hard to come by. This left many talented men unable to unable to get not even decent paying, let alone high-paying, jobs that would allow to advance in life.

The rise of mainstream social media platforms in the 2010s also gave a voice to misogynistic and reactionary content. Men who wouldn’t have been exposed to such content otherwise were now inundated with creators telling them (falsely) that the world was against them. At first, it wasn’t much of a problem. Take fitness Youtube for example. It was mostly educational content about things like growing a certain muscle group and increasing one’s 1RPM. Think of guys like Scooby1961 and Scott Herman. Rarely was there outrage content associated with fitness content. Guys like the Hodge Twins and the more overtly right-wing Golden One were the rare exemptions. Little did we know that the rare exemptions would be the progenitors of the ‘manosphere’ (i hate that term). Sometime during the late 2010s and early 2020s (I forget we’re halfway into the decade), ‘gym bro’ content merged with reactionary content. This meant that any guy who was looking for content to help them with their physical health and physique were suddenly recommend videos by the likes of Jordan Peterson and Joe Rogan. Couple this with my previous paragraph, a decrease in critical thinking skills and media literacy and you have a perfect (shit-)storm.

There were also two smaller factors: Gamergate and increased mobility of women in Western, liberal democracies.

I’m not to rehash the entire history of Gamergate here but, needless to say, it brought out a lot of ugly characters. Carl Benjamin, Rageaholic and Thunderf00t being prime example. Bogus yet widely believed conspiracy theories like Cultural Marxism were touted as being responsible for all of society’s ills.

As for women’s increased mobility, this actually predates the internet. Women were taking birth control, pursing education and careers, having more causal sex and thus were less focused on domestic affairs and institutions like the church or the mosque. But with the rise of misogynistic/sexist and anti-feminist voices online, women’s freedoms were caught in the crosshairs.

Ultimately, you have to remember that Andrew Tate and his ilk insert themselves into otherwise innocuous content (gaming, fitness, self-improvement, etc.) and exploit a volatile time in our shared history. They want to create an environment of discontent. They want us direct our anger and disillusionment to the wrong target. Whether they’re true believers of their own output and simply grifting, I don’t know but it’s had devastating consequences.

Insecurity exacerbated by the rise of social media. It’s really easy for impressionable teens (not just them, but they are the most vulnerable group) to be affected directly by the consequences of social media. Toxic masculinity allows them to fall into the andrew tate trap because it tells them that this is the easy solution to the insecurities they face. I’d argue covid also made this problem worse as well

Who else is talking to them?

The Innuendo Studios series’ on YouTube Alt-Right Playbook and Why Are You So Angry especially illustrate this well and I highly recommend watching. It’s very similar to what happened during gamergate. A lot of men who are frustrated are misled by these reactionary campaigns. Just like everyone else, they face the struggles of patriarchy, toxic masculinity, capitalism, etc. But Andrew Tate tells them it’s not their fault, and reassures their insecurities that they’re good guys, and tells them that the problem is women.

Because hes alpha and fucks

/s

Because they’re lonely, aimless and disenfranchised

This is an opinion from someone who used to work as a children’s teacher after college in 2016:

We socialize our young men in spaces that only promote competition; sports, gaming circles, schools. The way that they interact with other children and the world in turn is one of competition and selfishness.

The way our modern families are structured give less freedom to our children to find meaningful friendships with boys and girls. social relationships have become more distanced, not just because of the internet. It’s just the rapid pace in which we live today.

They come in contact with porn at very young ages, some of them way before building meaningful friendships or relationships with girls. Pornography is a very cold and blunt product; It has a tendency to skew perceptions of what sentimental relationships are and it creates distorted expectations for sex. It gets worse for young generations that find it difficult to distinguish reality from fiction. I’ve talked to young men who only see relationships and sex from the filters of pornography and this is very concerning. To make matters worst. A lot of adults also have this optic. Middle aged men that have very little experiences with committed relationships friendly or intimate and pass down their skewed point of view to younger generations.

Our social media and political discourse promote atomization and alienation; it is easier to find things you disagree with other people than things in common. This was made by design. Division creates a passionate voters and consumers. young men and women are in the crossfire.

With this in mind; It is very profitable to become a social media grifter like Andrew Tate, Joe Rogan, Jordan Peterson and so on. There is a large market for easy answers that take the blame elsewhere. I also feel these grifters find funding easily. I don’t think internet misogyny is at all grassroots, but there are a lot of right wing thinktanks and foundations that move money to boost voices that create this type of division. It’s not new and young men are particularly susceptible in a time with so much economical uncertainty because society tends to put a lot of expectations on them.

Countries that avoid to regulate their media are very susceptible to astroturfed political division. And when dealing with propaganda, adolescents are an ideal target. It turns out you tube and social media did not bring us a golden era of democratized education but instead an easy access to our children by malignant actors. And in countries like the US where any type of media regulation is considered “doing a comulism” attacking children with propaganda is a feature of the system, not a bug.

Were you not young before/after the start of the internet? Not trying to be snarky, it’s more trying to understand perspective.

I could have been MAGA, no question. Here’s my anecdote: (edit: too lazy to correct so please don’t pay close attention to the tense of my words here, I was partially speaking from the perspective of being a kid again but I didn’t stay consistent)

• been a loner irl. Not that many friends
• most of my friends are online
• most of my friends say offensive stuff and while I don’t really mean things (at first) I want to fit in
• this can spiral pretty easily with a bunch of kids. And it did. I’ve said my fair share of atrocious things online that I wish I could take back
• as a youngster, 20+ years ago, as a loner/nerd if I’m not playing games, I’m (probably) watching YouTube or anime. Rarely hangin with friends
• now as someone who’s book smart(well, on some things, ofc), but especially at this point has absolutely 0 like street smarts & real people skills? Hooked into conspiracies.

I grew up in a diverse area, so I’ve really never believed in racist stuff. Those kind of conspiracies I used to just handwave the racism stuff away cause it wasn’t the important stuff to me that I did kind of believe in. I literally even used to watch some of Alex Jones conspiracy videos.

Really easy to get lost in this crap as a teenager alone at 4am.

Like I said I grew up in a diverse area, and in one of my first real relationships, I got a lot of pushback about certain things (I was kinda blue lives matter for a bit for example) and when that ended, one of the big things I took from it was I wanted to be a more accepting person, and I’ve been an increasingly-raging leftist ever since.

With the rising loneliness epidemic (which actually extends to both genders - EVERYONE is increasingly isolated) I can only imagine this sort of story is increasingly common. And not everyone comes to the same conclusions about wanting to be more accepting, etc.

I was very lucky to go through those experiences and learn what I did from it. There’s probably another universe where I instead got increasingly angry & further into all those things - from the cruel & crass words to the conspiracies - and am wearing a red hat

🤮🤮 at the thought of that

Unimpressive men who have exhausted all other ways to gain social status except by force, resort to forcibly gaining status.

It’s not complicated. They’re horny and frustrated that they can’t get a woman to be interested in them. Tate tells them it’s not their fault and that the blame lies with women and society, allowing them to not feel shitty about themselves or make any effort to improve.

My guess is that the internet connects them to like minded misogynists, then it’s just a big women hating circle jerk that perpetuates the reason they got into it in the first place: women dislike them, because they are misogynists.

It’s a combination of them being young and dumb, but also being brought up mind-fucked by social media from the beginning of their lives.

The algorithm pushes them that direction.

On YouTube I’m constantly one video away from “owning the woke libs” content because I turned my view history off.

I think its because, to an extent, masculinity has been villainized, and people who are masculine (in appearance, identity or desire to be traditionally masculine) naturally look for people that pretend to value them.

This combined with reduction or even removal of shop classes, reduced PE, recess and physical activities in school, female teachers now far outnumbering male teachers, and strict attitude towards typical male behavior can easily build a huge amount of resentment in young men. Most public schools now are heavily tailored towards female students.

Doing normal boy stuff, like roughing each other up and messing with your friends got me and other boys detention, and it felt extremely unfair.