“A lot of people ask me: ‘Father Moses, how can I increase my manliness to absurd levels?’”

In a YouTube video, a priest is championing a form of virile, unapologetic masculinity.

Skinny jeans, crossing your legs, using an iron, shaping your eyebrows, and even eating soup are among the things he derides as too feminine.

There are other videos of Father Moses McPherson - a powerfully built father of five - weightlifting to the sound of heavy metal.

He was raised a Protestant and once worked as a roofer, but now serves as a priest in the Russian Orthodox Church Outside Russia (ROCOR) in Georgetown, Texas, an offshoot of the mother church in Moscow.