Proton Mail is famous for its privacy and security. The cool trick they do is that not even Proton can decode your email. That’s because it never exists on their systems as plain text — it’s always…
You understand that. I understand that. But try to read it from the point of view of an average user that knows next to nothing about cyber security and LLMs. It sounds like it’s e2ee that proton mail and drive are famous for. To us, that’s obviously impossible but most people will interpret that marketing this way.
It’s intentional deception, using technical terms to confuse nontechnical customers.
How would you explain it in a way that is both nontechnical, accurate and differentiates yourself from all the other companies that are not doing something even remotely similar?
I am asking genuinely because from the perspective of a user that decided to trust the company, zero-access is functionally much closer to e2ee than it is to “regular services”, which is the alternative.
You understand that. I understand that. But try to read it from the point of view of an average user that knows next to nothing about cyber security and LLMs. It sounds like it’s e2ee that proton mail and drive are famous for. To us, that’s obviously impossible but most people will interpret that marketing this way.
It’s intentional deception, using technical terms to confuse nontechnical customers.
How would you explain it in a way that is both nontechnical, accurate and differentiates yourself from all the other companies that are not doing something even remotely similar? I am asking genuinely because from the perspective of a user that decided to trust the company, zero-access is functionally much closer to e2ee than it is to “regular services”, which is the alternative.
The easiest is to explain the consequence.
We can’t access your chat history retroactively, but we can start wiretapping your future chats.
If that is too honest for you, then just explain the data is encrypted after the LLM reads them instead of using technical terms like zero access.