W3C is rolling out a new logo, following W3C’s formation in 2023 as a non-profit, public-interest organization, and the recent release of strategic objectives to support W3C’s roadmap.
No amount of trying has led to me seeing a w in that logo. Their design statement in the linked article specifically calls out that the logo is intentionally abstract.
I like the old one because I like the W3C, but when you see it you do get the impression that they were important in 1995 and probably haven’t done anything since.
I preferred the old one. Think it was clearer what it referred to for people not familiar with the logo.
Yep. “Abstract” is not what you want for brand iconography.
I agree, though Nike would not
I disagree that the new one is too abstract. The w³ part is pretty pronounced, and then there’s design elements that reminds me of surfing.
No amount of trying has led to me seeing a w in that logo. Their design statement in the linked article specifically calls out that the logo is intentionally abstract.
I guess human perception is very subjective. To me the W3 is very obvious, but I have a hard time seeing a penis.
i can definitely see the 3 and also have a hard time seeing a penis, but whether i’ll see the w depends on the time of day
I like the old one because I like the W3C, but when you see it you do get the impression that they were important in 1995 and probably haven’t done anything since.
I’m with you. I don’t love the new one, but it’s an improvement.
this is slightly vertically overstretched
actual logo: https://commons.wikimedia.org/wiki/File:W3C®_Icon.svg